What is your favorite brand? What car do you drive? Which bank and insurance company do you trust?
Are the answers to these questions purely rational? Or do they also incorporate emotions? What is it that tips the scales?
If you as a business, bank or insurance company fail to have definite answers, you have already fallen behind the competition. If you know the answer, but lack the knowledge to meet your customers’ conscious or subconscious desires for influence and power, you will lose them in the last phase of the sale.
Individuals buy products that match their identity and enhance their feeling of accomplishment, therefore, the final decision to purchase a product is closely tied to this emotion. And it is precisely this that needs to be analyzed, tested and crystallized during the process of sale. To successfully perform the process of sale, the seller must be properly educated, which is achieved through good business and personal coaching.
The quality and range of products or services offered are usually rather similar with all manufacturers or providers, but it is recognizing emotion, a customer’s personality and desire to feel important that are the decisive elements, which ultimately conclude the process of sale. This is in turn affected by all levels within a company.
Would you like to improve your sales? Contact us so we can tend to your needs and share with you our experience and knowledge about developing sales steps that will undoubtedly ensure the growth of your company.
Our excellence comes from 20 years of experience in business, market research, sales offices… and expert and specialist knowledge obtained at home and abroad.
We offer counseling for presentations and negotiations and provide business and personal coaching based on internationally certified programs: Certified Business Coach – Marshall Goldsmith Stakeholder Centered Coaching program; Certified Business Coach – Global Leader of the Future Assessment 360 Assessment; HarvardX: Immunity to Change Certification; Minds at work: Immunity to change.
Efficient communication leads to the successful realization and attainment of goals.
We daily enter into different communication situations, which take place in different surroundings and include different people. Each of them has their own purpose or goal, but: do we ultimately achieve what we set out to achieve? Does the communication leave us satisfied? Were we convincing enough? Were we able to leave an impression? Were we able to say NO in a way, which still allows us to find a solution? Were we able to turn a NO into a YES situation?
How many times did you answer with a YES/NO? How valuable is the time you invest in communication?
The above questions/answers are the key to your success!
Do not seek answers elsewhere. They are inside you, you carry them with you like precious jewels that need nothing more but a touch of polishing. First of all, you should abandon the type of communication that has, up to now, lead you away from your set goals and the subsequent results. Words bear great power and the right combination of words may turn a defeat into victory.
Being a good communicator is a challenge that begins with preparation. The more important the communication outcome, the more time you should spend on preparation. Prior to this, it is, however, essential to know oneself: how I communicate, what challenges I face, whether I can manage my emotions, how I seek compromises, how I defend my position, whether I am able to say NO, etc.
Although knowing oneself and knowing the topic of communication are important parts of communicating, the key element is the listener himself. Knowing what he deems important, the information he wishes to obtain in order to change his mind, to green-light a project, support our proposal and the like. If there are more listeners, the dynamics of communication is also equivalently more complex. To achieve successful outcomes, this aspect must be included into the basis of preparation. The key roles at this stage are played by the decision-maker and the opinion leader.
Each person, who dares to take the first step to knowing oneself in order to improve their communication power, will be able to realize their set business and personal goals in an easier, more effortless and above all convincing manner. Communicating solely from an individual’s point of view hinders success, yet this is done by a large majority of people.
If you believe you are one of them and this is the reason why you fail to achieve your desired results, contact us. We will carry out a preliminary conversation and apply our coaching methods to help you achieve your set goals.
We offer individual or group programs.
